Ash Herr
Ash is a creative technologist and artist whose work explores personal growth influenced by the internet.
New media artist, creative technology
Latest inspirations?
TikTok - silver clay, subliminals (affirmations), Nicki Minaj’s latest album
Most surreal project?
Making my own art - making an interactive digital installation “Body language” using your body to communicate with the computer, using tech I’ve never touched before
Creative habits?
Taking care of yourself - sleeping, drinking water, being kind to yourself
What is your creative process?
Have fun and make stuff you enjoy - always making something and having fun while doing it
Decide what to work on based on observations, explore what to work on
Something accessible to make, with familiarity and an ability to understand parameters. Using AI to help code.
Release it with marketing material, webpage, campaign after
What are the challenges in your creative process?
Creation - coding / iterating, making it itself
Marketing - nailing the story and distribution is hard, hit or miss algorithm
Intrinsically motivated to make what I want to see happen
Map out your creative journey
(1) Pre-creation - 5% simple kanban board of ideas
(2) Creation - 30%
(3) Post-creation - 65% most important part, marketing story in front of the right people, feels least focused upon but deserved attention
Favorite design tools and why?
Macbook - Figma, TikTok
Figma - light, easy to export, ideate and mock up
Are.na - saving photos then putting them in a figma board
How do you hope to grow as a creative?
Hope to grow by making more things, making things that I’m impressed at myself for making, make things I think are cool