Creative Tooling

Explorations in Future Forward Thinking












ARTIST MANAGER, THE KILLERS
Rich Kepler

Rich is an audio engineer, creative director and manager of The Killers. 


What mediums do you create in?
Sound designer, producer, mix engineer - audio production

Latest inspirations?
Y2k shoegaze, new grunge, rural goth

Most surreal project?
Nurem (@nuremade) - creating the speaker for it, built it from the ground up, getting first art studio for it, painting it and selling it, the whole process!

Creative habits?
Continuing to learn new techniques and practicing, conversation and collaboration with people (always things to learn from others)

What is your creative process?
See or feel something cool, then immediately try to figure it out - reverse engineering something until it becomes something entirely new, almost luck

Open up program and pull out instrument, click around on synths, play until you find something and choose limitations (instruments), check reference to emulate a sound/emotion

Doesn’t currently feel confident to call myself a digital designer

What are the challenges in your creative process?
Could be more technical at design but don’t believe in spreading myself too thin, put the time 

Currently using Picmonkey to design for The Killers

Work well with designers to use adjectives to get from point A to B, untaught way to explain things and navigate when something doesn’t look right


Map out your creative journey
(1) Pre-creation - 10% comes quickly, if I don’t act on it it’ll go away

(2) Creation - used to be 80, now 40-45% because of confidence on decision making

(3) Post-creation - 50%, working on how to best share things, what’s the story to tell (create something cool that will resonate with people) on Instagram - that’s where all the people I follow and talk to are on, and good personal inquiries/DMs sparks a conversation

Favorite design tools and why?
Photoshop, Illustrator - took classes in it, inspired by creatives /friends using it

Picmonkey - picked it up in high school on accident, super early on (web based Photoshop), rudimentary/basic but gets the job done, “shameful to say but it works”

Laptop - Logic pro X, sketch up for CADs, Final cut pro, OPS for analog/VHS stuff


How do you gather inspiration?
Screenshots but I never come back to them - Instagram, Twitter, sharing with friends

Pinterest if I’m trying to be intentional

Where/how do you do your best work?
In a recording studio or paid studio - gun to my head on time, under pressure with multiple people in a room producing and turning up the heat to get in the zone

How do you hope to grow as a creative?
Keep learning from people, never settle or think you know it all, everyone knows something you don’t!