Creative Tooling

Explorations in Future Forward Thinking

Namu

A digital garden where work-in-progresses and unfinished projects can grow

Built in collaboration with Yeji Seo
Play with the prototype here

As designers, we found common ground in our frustration with existing platforms for sharing creative work. While platforms like Instagram and X offer casual posting, they lack organization.

On the other hand, Behance and portfolio websites provide structure but feel too formal. We wanted a space that combines the casual/less polished nature of social media with the organization of professional platforms.

There’s a lack of a middle ground for creatives to share in-progress work, creating a barrier for experimentation and making it overwhelming to post ideas that aren't fully polished or finalized.

With Namu, creatives can share work-in-progresses, providing details and status updates on unfinished projects. Project updates incorporate photos, making many of the pages visual content-heavy.